I was contacted in the early fall of 2021 by Tasha, the founder & creator behind The Purposeful You, a blog entirely focused around sustainability and making eco-conscious decisions to better improve your life, to bring a new life to her current logo. After we had a few discussions around what she was looking for, I was thrilled to jump into this project & help Tasha bring the brand she was looking for to life.

Tasha had mentioned that she was looking to bring her favourite herb from her backyard garden into the logo — the sage leaf! Since this was a plant that she loved so much, I thought what better way to create a brand for The Purposeful You than bringing a reflection of something so personal to its founder right into the logo? Alas, the sage leaf-logo was born!

To ensure that the brand of her company was complete, I also provided Tasha with an extensive brand guideline that covered everything from logo do’s & don’t’s, to brand voice and photography, to ensure that if she ever sold this business, it’d be a consistent look & feel no matter who is leading the business.