In 2022, I was approached by the owner of Clementine · Home Floral + Gift, Christa, to rebrand her existing logo for her business. Clementine is a retail business located in Saskatchewan, selling a plethora of goods from clothing, home decor and even subscription boxes. Christa, the owner of Clementine has even expanded her business into a flower farm, Ophelia Farms Co.

Christa was looking to bring a more modern twist to her logo – embracing both where the business started from, and where she was looking to take it over time. Of course, there had to be a nod to the iconic name; Clementine within the logo as well!

When creating this logo for Christa, I sent her two moodboards to select from so I knew which direction she wanted to head in; one more feminine, light & airy, and one with a bit more warmth, coziness & moodiness. We moved forward with the latter, while embracing a few elements from the former (including the little heart over the “i” in Clementine!).

The thick ligatures of the DM Serif font brings a more modern look to the logo, in combination with warm tones from the primary colour palette, creating a dynamic brand that can be expanded on for years to come.