Kayla, owner a small, Belleville-area baking business, Killa Cupcakes contacted me back in February 2021 looking for a brand refresh, as well as a brand new website (see project, here). I was so excited to take on this project given that Kayla is one of my closest friends best friend, and she makes the most beautiful cakes, cupcakes & other pastries that I’ve ever seen! Of course, I said yes & we got the ball rolling.

She stated that she was looking for a cotton-candy colour scheme, as well as a hand-written style font worked into her rebrand. Given that her business name is Killa Cupcakes, I went right in on the cupcake idea, but I also wanted to give her an option of something a bit more general since she creates more than just cupcakes; when presenting the logo choices to Kayla, I gave the option of a cupcake-style logo, or one that features a rolling pin, or another kitchen utensil, should she prefer. Ultimately Kayla selected the cupcake design, and I was happy to deliver on the requested cotton-candy theme with pastel pink & blue worked into her new logo.

In the end, I provided Kayla, and her business, Killa Cupcakes, with a new look & feel for her brand. Her new logo was accompanied by a multi-page brand guideline for her to reference, or should her company grow in the future, for any employees or business partners to reference should they need direction on how to keep the Killa Cupcakes brand intact.